The art of tanning: history, safety and products for a perfect tan

Umbrellas, sunbeds, the penetrating scent of tanning creams and sun oils: August in the collective imagination means sea, beach, relaxation, the desire for sun, and a perfect tan. Yet, the ritual of tanning is just over a century old, born in the 20th century, from the discovery of phototherapy (studying the absorption of vitamin D through sunlight, physician Niels Ryben Finsen won the Nobel Prize in 1903), the end of agrarian civilization, and the rise of the bourgeoisie. After centuries where pallor was a status symbol, tanned skin returned as a sign of wellness, health, and leisure.

However, while enjoying the benefits of the sun, it is essential to protect the skin from harmful UV rays. Tanning without risks, in short, with awareness now widely spread among consumers

According to a report by Cosmetica Italia, the sun care market in Italy has seen significant growth in recent years, with a 5% increase in sales in 2023 compared to the previous year. This increase is driven by the demand for health protection and the wide range of products available that meet the diverse needs of consumers.

For a safe tan, it is crucial to choose the right product, with the appropriate sun protection factor for your skin, to apply it evenly and multiple times during the exposure period, and to avoid the hottest hours (between 11 am and 4 pm).

But what are the differences between the various products on the market?

Sun Lotion: Sun lotion is known for its fluid and light consistency, which facilitates application and rapid absorption into the skin. It is an excellent choice for those who want a non-sticky product. Sun lotion is often enriched with moisturizing ingredients, making it ideal for daily use as it keeps the skin soft and protected. It is particularly recommended for those with sensitive skin or for children, as it tends to be less irritating than other solutions.

Sun Cream: Sun cream stands out for its richer and denser texture, offering more intense protection against UV rays. It is often formulated with a higher concentration of sunscreen filters and nourishing ingredients, such as vitamins and antioxidants, which help prevent sun exposure damage and combat signs of aging. Sun cream is ideal for those with dry or very dry skin, as it provides a high level of hydration. There are specific variants for the face, designed to be suitable even for the most delicate skins.

Sun Oil: Sun oil is often preferred by those who want to intensify their tan, thanks to its ability to reflect sunlight and give the skin a natural glow. However, it is important to note that not all sun oils offer adequate protection against UV rays. Many sun oils provide only low or moderate protection, so they are suitable for people with already tanned or less sensitive skin. Sun oils that include UV filters are safer and can offer additional protection while keeping the skin hydrated and luminous.